Rexona Brings the FIFA World Cup 2026™ Winner’s Trophy and FIFA Women’s World Cup 2027™ Winner’s Trophy to Boulevard City, Riyadh

Riyadh, Saudi Arabia – April 15, 2025 – Rexona, the world’s No.1 antiperspirant and deodorant brand, is hosting a monumental event at Boulevard City, Riyadh, on April 15th, 2025. This event will feature the prestigious FIFA World Cup 2026™ Winner’s Trophy and FIFA Women’s World Cup 2027™ Winner’s Trophy, marking an important milestone in our journey towards the FIFA World Cup 2026™.

Shazia Sayed, General Manager of Unilever’s Personal Care business, expressed her pride in hosting this event: “We are thrilled to bring the iconic FIFA World Cup 2026™ Winner’s Trophy and FIFA Women’s World Cup 2027™ Winner’s Trophy to Riyadh. This grand occasion symbolizes our commitment to supporting the growth of football in the region and aligns with our vision for the future. At Unilever, we believe in the power of sports to inspire and unite communities, and we are proud to be part of Saudi Arabia’s journey towards Vision 2030.”

This landmark event will serve as the official kickoff for the Road to FIFA World Cup 2026™, tapping into the immense passion for football in Saudi Arabia and the region, and leveraging Rexona’s incredible partnership with FIFA World Cup 2026™. As the Official Sponsor of the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™, Rexona has the privilege of bringing these iconic trophies to Riyadh, a city renowned for its vibrant culture and immense passion for football.

Engaging with key opinion formers and the public, the event aims to celebrate with football lovers in Saudi Arabia. The involvement of Unilever key brands, including Axe and Dove Men+Care, and partnership with Panda, the largest retailer in KSA, will ensure that this event is unforgettable. Shazia Sayed added: “Our collaboration with Panda allows us to reach a broader audience and share the excitement of this event with even more football fans. We are committed to making movement inclusive for all and challenging society’s narrow limits of what an acceptable mover looks like.”

To join the event and have the privilege to take a picture with the trophies, attendees will need the limited-edition Rexona sold exclusively at Panda, which will serve as the ticket to the trophy space at Boulevard City.

As the world’s top deodorant and antiperspirant brand, Rexona and parent company Unilever have played key sponsorship roles with FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™. Rexona champions women’s sports, nurturing talent from grassroots to professional levels. Within this context, Rexona’s dedication to football in Saudi Arabia has been evident since its sponsorship of the Saudi Women’s National Programme.

Hosting the FIFA World Cup 2026™ Winner’s Trophy and FIFA Women’s World Cup 2027™ Winner’s Trophy at Boulevard City in Riyadh is a testament to Rexona’s commitment to football. The event marks the official kickoff for the Road to FIFA World Cup 2026™, celebrating football’s growth in Saudi Arabia and the region. Engaging with key opinion formers and the public, the event aims to celebrate with football lovers in Saudi Arabia, further emphasizing Rexona’s significant role in supporting both men’s and women’s football globally.

ABOUT REXONA

Rexona is now the world’s No.1 antiperspirant and deodorant brand (verified by NielsenIQ), sold in more than 100 countries, with turnover of more than €2 billion a year.
Rexona believes in the power of movement to transform lives, and it’s on a mission to inspire everyone to move more.
As part of this, the brand is challenging society’s narrow limits of what an acceptable mover looks like, to make movement inclusive for all.